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Clean vs Natural
Our scientists are always testing and researching the amazing power of ingredients derived from nature. But not all natural products are clean. What’s the difference between clean and natural? Let’s break it down.
SQUALANE
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OUR IDENTITY
Thoughtfully Made, Inside & Out
On the outside, our products are beautifully designed and radically simple—because we understand that just because you’re a parent, it doesn’t mean you have to sacrifice your identity. On the inside, our clean formulas are carefully made to nurture and support skin.
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OUR HERO INGREDIENT
Powered by Moisturizing Squalane™
Our proprietary sugarcane-derived squalane is a perfect moisturizer for babies (literally!): A version of it is found in the vernix, the best skin protection Mother Nature can give to newborns. You’ll find squalane’s moisturizing superpowers in every one of our products, from baby balm to sunscreen to kids’ hair care.
Read moreGlycerin
Our plant-derived glycerin, an all-star hydrating ingredient for babies and moms alike, helps lock in and retain skin’s moisture.
Pomegranate Sterol
This antioxidant-rich superfruit helps defend against environmental stressors and increase moisture levels, helping to support babies’ skin.
Calendula Extract
Derived from marigold flowers, this famously calming extract gently nourishes sensitive spots and helps comfort irritated skin.
